Rebranding

For when a brand needs a fresh chapter.

At times, rebranding requires a bold, new stroke; at others, a careful pruning of what’s already there. Above all, it's a transition that needs to be handled carefully and thoughtfully.

Approach

Visually exciting, but grounded in strategy. We walk the fine balance between bringing our clients exciting looks, and keeping the focus of the rebrand at the centre of our process.

Our Process

Our process is dedicated to establishing a strong foundation for your brand; identifying a strong market position, and ensuring that each touchpoint is clear, consistent, and effective at communicating your core promise across all channels.

01

Brand Exploration

Workshops + Strategy Discussions

Brand Positioning

Brand Story

Differentiation

Core Beliefs

Values

02

Visual Development

Moodboards & Iterative Research

Visual Research

Conceptualization

Moodboards

Mockups

03

Brand Design

Logo Design & Branding Elements

Logo Design

Color Scheme

Typography

Photography Style

Labels & Lockups

Illustration

Photography

Key Visuals

04

Brand Application

Brand Activation & Deliverables

Websites

Print Applications

Digital Applications

Social Media

Photography & Production